The result of the 2023 Overseas Korean Wave Survey is out and names Lee Min Ho as Korea’s representative actor.
On March 10, the Ministry of Culture, Sports and Tourism, together with the Korea Cultural Exchange Promotion Agency, announced the results of the Overseas Hallyu Survey which validates the current status and reach of K-culture content in major overseas countries.
To the subjective question, who is your current favorite Korean actor? – out of 25,000 respondents, the results are as follows:
- 9.1% – Lee Min Ho
- 2.7% – Gong Yoo
- 2.4% – Hyun Bin
- 2.0% – Song Hye Kyo
- 1.5% – Lee Jong Suk
Notably, the star of The King: Eternal Monarch has consistently held the top spot from 2018 to 2022.
From his breakthrough role in Boys Over Flowers, Lee Min Ho has solidified his top-star status with dramas including The Heirs, The Legend of the Blue Sea, Faith, City Hunter, Pachinko and more.
While K-content is showing worldwide strength, Lee’s works meet global viewers through global OTTs such as Netflix, Apple TV+, Disney+, and HBO, and even at this moment, Lee Min-ho’s popularity continues to rise.
Correspondingly, Lee Min Ho’s global popularity is also revealed on social media. If you add up all of his social media followers, including Instagram, YouTube, and Facebook, he has 99 million followers, ranking first among Korean actors.
The fact that he appeared at the 2022 New York Fashion Week and the 2022 Milan Fashion Week last year also proves his global popularity.
In addition, he continues his domestic companies and global high-end brand ambassador activities. Love calls from overseas local brand advertisers keep growing, suggesting his influence.
Lee Min Ho’s popularity is expected to continue in his next works. he is expected to appear in the drama Ask The Stars and season 2 of Pachinko.
The Overseas Hallyu Survey in which Lee Min Ho ranked first in five consecutive years won first place for 5 consecutive years, featured 25,000 Korean cultural content experience respondents between the ages of 15 and 59 in 26 countries around the world, including the United States, United Kingdom, France, China, and Japan, on Hallyu consumption by country.
It was implemented to identify trends in behavior and investigate the level of reach of Korean Wave content as objective indicators to suggest future development directions.
Source: xportsnews
Photo: MYM Entertainment.
