Lee Min Ho has once again proven his global dominance, maintaining his position as the ‘Hallyu Star loved by people all over the world’ for an incredible 12 consecutive years.
According to the 2025 Global Hallyu Survey (as of 2024), conducted by the Ministry of Culture, Sports, and Tourism and the Korea Foundation for International Cultural Exchange, Lee Min Ho continues to reign as the most beloved Korean actor worldwide, with an overwhelming lead over other stars.
In a detailed continental breakdown, Lee Min-ho topped the rankings in 28 countries across 5 continents, including Asia, the Americas, Europe, the Middle East, and Africa. His popularity, which has remained strong for over a decade, proves his status as a true global icon—one who connects with fans across diverse regions and cultures.
Lee Min-ho’s impressive streak is even more remarkable when you consider that it marks 12 years of dominance in the actor category since the survey’s inception in 2014. His popularity continues to soar, with his lead over second place growing each year. This is particularly evident in Southeast Asia, where countries like the Philippines, Thailand, Indonesia, and Malaysia show a high preference for Korean content. Even regions like the Middle East and Africa, including the UAE, Saudi Arabia, and Egypt, have shown increased admiration for Lee Min-ho, further solidifying his global appeal.
Throughout his career, Lee Min-ho has shown his immense box office power with iconic roles in dramas like The Heirs, Legend of the Blue Sea, and Pachinko. His ability to consistently top major awards, such as the National Brand Award, Hallyu Male Actor Award, and Asia’s Top Star Award, reflects his sustained influence and success as a Hallyu star.
Beyond acting, Lee Min-ho continues to be a major figure in global advertising, serving as a brand ambassador for a variety of domestic and international companies. His presence in advertising reflects his status as a world-class star and a trendsetter, with fans from all over the globe following his updates on various SNS platforms.
The actor also kicked off his Asia fan meeting tour in 2025 with ‘MINHOVERSE’ in Seoul, marking his first fan event in 8 years. Lee Min Ho is set to meet fans across 7 Asian countries, including Bangkok, Macau, Taipei, Jakarta, Manila, and Tokyo.
Adding to his impressive list of projects, Lee Min Ho will star in the upcoming movie Omniscient Reader’s Viewpoint, set to release this year. Based on the popular web novel, the film will see him in the role of Yoo Jung-hyuk, a character who possesses the unique ability to regress after death, playing a pivotal role in saving the world.
Lee Min Ho’s sustained global success not only highlights his acting talent but also underscores his position as a representative Korean actor loved and admired across continents. With his ongoing projects and the devotion of his worldwide fanbase, he shows no signs of slowing down anytime soon.
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