Invited to the Milan boutique of the Italian niche perfume brand Acqua di Parma, Song Kang’s visit was captured in the May issue of Arena Homme Plus.
The Milan boutique of Acqua di Parma, where you can experience the entire line of the brand, has been explored immensely by Song Kang.
Notably, he uses Acqua di Parma products for perfume, diffusers, and car air fresheners. He looked around the boutique to find familiar scents and remembered the names of the products he encountered for the first time and stayed there for quite a long time.
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He said, “When it comes to perfume, I tend to pump it 10 times to add enough scent.”
He even revealed his own know-how of adding scent to the neck and collar after a spritz on the wrist.
He also narrates his learnings about the product. A craftsman from Parma visited the Milan boutique to give him a pleasant learning experience.
“From product labels to packaging, I was able to face the production process that is created through the hands of artisans.”
Admiring the sincerity and vision of the brand, he held the finished gift box in his arms and made a commemorative photo.
The entire journey to find the scent together with Song Kang in Milan can be found in the May issue of Arena Homme Plus.
PR Source: Namoo Actors
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