Hop on bus number 100—destination: your heart. JTBC’s highly anticipated weekend drama A Hundred Memories has confirmed its premiere date for September 13 and unveiled a charming teaser poster that brings the 1980s roaring back to life.
Starring Kim Dami and Shin Ye Eun, the series follows two spirited young women who work as bus attendants—or “guide girls”—on Seoul’s iconic number 100 route. With their red berets, navy uniforms, and the nostalgic “Orai~” signal echoing in the air, they aren’t just collecting fares—they’re collecting moments of joy, heartache, and everything in between.
A Hundred Memories is penned by Yang Hee-seung (Weightlifting Fairy Kim Bok-joo, Familiar Wife, Oh My Ghostess) and co-written by Kim Bo-ram, with Kim Sang-ho (Thirty-Nine) at the helm. Together, they craft a newtro (new + retro) melodrama that’s equal parts coming-of-age and coming-to-terms—a celebration of friendship, ambition, and first love in a rapidly changing era.
The drama tells the story of Go Yeong-rye (Kim Dami) and Seo Jong-hee (Shin Ye Eun), two young women navigating the ups and downs of life while working grueling shifts as bus attendants in the 1980s. While their days begin before sunrise and are filled with the demands of crowded buses and relentless routines, their friendship—and youthful dreams—burn bright.
The teaser poster, released on August 7, captures the spirit of the show in a single frame. Yeong-rye and Jong-hee lean out of the open doors of a packed bus, grinning into the breeze. Dressed in period-accurate uniforms with cheerful red hats, their expressions radiate freedom and youthful energy. The tagline, “Let’s go, Orai!”, not only references the classic departure signal but also invites viewers to hop aboard this sentimental journey through the past.
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Characters Who Steer the Story
Yeong-rye is the responsible eldest daughter, secretly battling motion sickness as she takes the bus daily to support her mother and pursue her college dreams. While she may appear studious, she’s not above sprinting after a fare dodger—and she never lets anyone off the hook.
By her side is Jong-hee, a vivacious beauty with a signature rose-red pout and unshakable confidence. A true girl crush of her era, she joins Cheong-A Transportation in hopes of escaping a difficult home life and chasing independence. Together, they become inseparable—until fate and a shared first love begin to tug at the threads of their bond.
Their friendship is tested by love, life, and the weight of growing up. Yet, through every triumph and heartbreak, A Hundred Memories paints a portrait of youth that remains strikingly familiar even decades later—messy, joyful, awkward, and achingly real.
From First Love to Forever Friendships
The drama doesn’t just lean into nostalgia for aesthetic’s sake. It digs into what it really meant to be young in a fast-changing world—when dreams outpaced reality, and friendships felt like lifelines. With retro flair and modern heart, the show explores how some feelings, like a first crush or the comfort of a best friend’s laughter, never really go out of style.
The production team shared, “Kim Da-mi and Shin Ye-eun, two of the most trusted young actors of this generation, bring raw sincerity and vibrant energy to A Hundred Memories. From the retro charm of their profession to the sparkling, emotional friendships and bittersweet love stories, we’re preparing a series that will hit the nostalgia button hard. We hope viewers will be waiting at the bus stop, ready to board.”
A Hundred Memories officially begins its run on September 13 on JTBC, airing every weekend. With its rich storytelling, evocative visuals, and two powerhouse leads, this retro ride promises to deliver all the feels.
Whether you lived through the era or are discovering it anew, A Hundred Memories invites you to look back—so you can feel everything all over again.
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