Netflix is once again raising the bar for K-drama storytelling with its newly announced original series Variety, a gripping and glamorous exploration of the high-stakes K-pop industry.
Headlining this much-anticipated project are A-list actress Son Ye Jin and rising star Jo Yuri, in a dynamic pairing that promises both emotional intensity and cultural impact.
Directed and written by Kim Yong-hoon, known for his stylistically bold and psychologically complex works such as Mask Girl and Beasts Clawing at Straws, Variety will peel back the dazzling curtain of Korea’s entertainment scene to reveal the ambition, obsession, and personal sacrifice behind the music, fame, and fanfare.
At the heart of Variety is Se-eun, played by the ever-mesmerizing Son Ye Jin (Crash Landing on You). Se-eun is a powerhouse entertainment executive with nerves of steel and a sharp eye for talent. Fierce, polished, and relentlessly strategic, she is determined to resurrect the idol group she once created—no matter the cost. As she takes daring risks to steer her career and her artists back into the spotlight, she is also forced to confront deeply personal emotions and ethical dilemmas that threaten to upend everything she’s built.
In stark contrast is Seung-hui, brought to life by Jo Yuri, whose recent performances in Squid Game Seasons 2 and 3 have earned critical praise. Seung-hui is an intense and obsessive fan, the kind who lives and breathes for her favorite idol. Her story unfolds with layers of raw devotion, vulnerability, and unsettling intensity. As her desire to get closer to the spotlight spirals, Variety explores the darker side of fandom and the emotional toll of blurred boundaries.
Together, Se-eun and Seung-hui’s worlds collide in unexpected ways, weaving a story that’s as glamorous as it is gritty. Variety doesn’t shy away from tough questions: How far is too far in the pursuit of success? What happens when admiration becomes obsession? And who really holds the power in the entertainment machine?
With Kim Yong-hoon at the helm, viewers can expect a show packed with tension, psychological depth, and signature visual flair. Known for crafting narratives that are as thought-provoking as they are visually arresting, Kim is set to deliver another must-watch drama that stands apart in the crowded K-drama landscape.
Whether you’re a K-pop fan, a drama lover, or simply in search of bold storytelling, Variety promises to deliver an unforgettable ride through the glimmering—and often unforgiving—world of Korean entertainment.
Coming soon only on Netflix, Variety is already shaping up to be one of the most talked-about dramas of the year. Stay tuned.
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