TVING Collaborates With Paramount+ To Expand Global Market Penetration

TVING announced on September 27 that three original series, Good or Bad Dongjae, I Openly Dream of Cinderella, and Pyramid Game were selected to be partnership works with Paramount+.

As part of the strategic partnership between TVING and Paramount+, a total of 7 K-contents will be presented to overseas users, following the previously released Yonder, the soon-to-be-released Bargain, A Bloody Lucky Day, and Queen Woo.

TVING’s original series Good or Bad Dongjae, I Openly Dream of Cinderella, and Pyramid Game have attracted great interest even before their release thanks to their solid stories and the participation of talented creators.

In addition, it has been confirmed to be released in 27 countries, including North America and Europe, through Paramount+, raising expectations that it will continue the K-content syndrome as a series representing K-thrillers, romantic comedies, and school dramas.

Good or Bad Dongjae is a series that is highly anticipated as a spin-off of the acclaimed drama, Stranger. It tells the story of prosecutor Seo Dong-jae, who has a bleak future due to the stigma attached to his past corruption as a sponsor prosecutor, and while he is troubled by a redevelopment case, he takes on a high school girl murder case and begins walking a dangerous tightrope.

Lee Joon Hyuk will give a passionate performance as the main character Seo Dong-jae.

I Openly Dream of Cinderella depicts a 21st-century Cinderella throwing off her glass slippers and riding a white horse. This is a hybrid romantic comedy series about Shin Jae-rim (Pyo Ye Jin), a woman who decides to become Cinderella after hitting the wall of reality, and Moon Cha-min (Lee Jun Young), a tycoon prince who does not believe in love. It is expected to deliver emotion through laughter.

Pyramid Game is based on the school psychological thriller webtoon of the same name. Each person is graded through monthly voting. A second-year student at Baekyeon Girls’ High School became a sniper to end the game. Kim Ji-yeon has been chosen to play the role of Seong Soo-ji, who leads the rebellion, newcomers such as Jang Da-ah, Ryu Da-in, Kang Na-eon, Jeong Ha-dam, Shin Seul-gi, and Ha Yu-ri are expected to compete in the game.

Yang Si-kwon, director of content at TVING, said, “It is meaningful that we have quickly confirmed collaboration on these three works. The capabilities we have developed so far will maximize partnership synergy.

Lee Beom Park, Head of Paramount Asia Business and Streaming, said, “Following the recent success of Bargain, it attracts great attention in overseas markets. We are pleased to announce that more Korean content will be entering the global market through Paramount+. In addition, we are proud that our partnership with TVING and CJ ENM has borne fruitful results, and we will continue to work closely with them to ensure that all Korean original works we co-produce are successful.”

Meanwhile, TVING and Paramount launched the ‘Paramount+ Brand Hall’ within TVING for the first time in Asia in June 2022, and are cooperating in all areas, including production, promotion, and marketing, through a joint TVING original content project. The two companies are accelerating the production and distribution of competitive K content.


Source: xportsnews

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