Surging strong like a waterfall, South Korean rapper, singer-songwriter, and record producer, B.I seems to know no moderation in achieving amazing feats!
B.I’s title track “illa illa” set a new record as the most viewed K-Pop male soloist debut music video in the first 24 hours. It has amassed over 10 million views within 22 hours becoming the fastest k-pop male soloist debut video to hit the milestone. As of press time, it has garnered over 15 million views and counting.
Upon release, the album skyrocketed to the #2 spot on the iTunes Hip-Hop/Rap Album chart, right under DMX, and stayed there for the first 48 hours. It’s now currently sitting at #3, and peaked at #1 in over 20 countries.
“illa illa,” most simply put, is about hope. B.I elaborates; “I wrote the song wishing that it could provide comfort to those that listen to it. Everyone has their own struggles whether it be with relationships, work, family, loneliness. As much as it can seem difficult at the time, there is a beach in the distance. To remember that every chapter that closes just means that a new chapter is about to begin.”
Consisting of 12 tracks, B.I’s WATERFALL is a story of his musical journey and appreciation for all the people who have helped and supported him along the way. Water in many literary works represents the flow of life, and each track on this album is meant to take its listener on a journey together from the waterfall to the vast seaside.
PR Source: Gramophone
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