iQIYI International rolled out plans for future content development!
Global on-demand video streaming service, iQIYI International, made the My Roommate is a Gumiho announcement at the recently-held Asia TV Forum and Market (“ATF”), as part of a presentation focused on iQIYI’s 2021 expansion and investment plans.
Apart from that, it provided the future ventures that would cater to its growing viewership.
“This comes on the back of the pivotal year that 2020 was for us, a year that we embarked on our international expansion in earnest. We reinforced our content growth with investment in more markets and will continue expanding our local presence by bringing in more content and production teams. Over the coming years, we remain committed to bringing high quality, beloved Asian stories to our iQIYI service,” shared Yang Xianghua, President of the iQIYI Membership & Overseas Business Group. In the same message, he confirmed that iQIYI International now maintains country offices in Singapore, Thailand, Malaysia, Indonesia, Philippines and North America.
Surging Chinese Entertainment Popularity
Aside from K-dramas, there appears to be a growing uptake in Chinese drama and entertainment among iQIYI’s millions of users.
Of particular note are the popularity of C-drama series The Bad Kids, an iQIYI original produced under the LIGHTS ON franchise, which debuted to rave reviews and then won the Best Creative Award at this year’s Busan International Film Festival. iQIYI’s globally acclaimed
NextGen Variety show Youth With You 2 was an international breakout hit that saw 300 million views on YouTube with over 429 related hashtags trending across 15 countries in Asia, Europe, South America and North America.
“These iQIYI originals have shown that the future of Chinese entertainment is bright especially outside of China. It is clear that our content is starting to gain mainstream appeal because of their universal themes and storylines. We believe that as long as we keep telling these beloved Asian stories, there will be audiences around the world who will want to watch them.”
“In 2020 iQIYI International brought the next big trends in entertainment to the global stage with great success,” adds Yang Xianghua, confirming that it will continue developing Chinese, Korean, and Southeast Asian content. He cited that in 2020 alone, iQIYI brought 29 Korean shows to the global fanbase. The Company is set to release its first Southeast Asian original production, Ferrymen: Legends of the Nanyang, in 2021, which will be followed by Sisterhood in 2022. Both shows star popular Singaporean and Malaysian favorites, like iQIYI International VIP Ambassador Lawrence Wong, Qi Yu Wu, Tay Ping Hui, and Xiang Yun.
iQIYI is available in the Philippines for free via the website, iQ.com, or on the platform’s free mobile application that can be downloaded from the Apple Store or Google Play Store. For a limited offer between December 1-15, 2020, new users can get a 3-month VIP subscription for the price of 1, or for only P99!
PR Source: iQIYI
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