A fortified content lineup and bolstered partner relationships led to the booming growth of Viu!
Viu, PCCW’s leading pan-regional OTT video streaming service, today announced key milestones for its H1 2021 performance. Its monthly active users (MAU) grew to 49.4 million as of June 2021, representing a 37% growth year-on-year, its paid subscribers grew by 62% year-on-year to over 7.0 million and revenue grew by 47% year-on-year.
While both Greater Southeast Asia and the Middle East and Africa regions consistently delivered high growth, key driver markets leading the pack have been Thailand and Indonesia, Viu’s largest and fastest-growing markets.
A strong proponent of the freemium model, Viu continued to see accelerated growth in monetization. This growth is attributed to the strong network of over 80 partnerships in the digital ecosystem across the markets consisting of telcos, device manufacturers, retail and e-commerce businesses and content distribution partners.
This has helped provide extensive access points and a broad base to acquire users and enhance monetization.
Viu’s Continuous Robust Expansion
According to the latest Media Partners Asia (MPA)’s AMPD Research report, Viu continues to be No.1 in terms of the number of MAU for the seventh consecutive quarter* in Southeast Asia.
Viu also ranked second in both paid subscribers and streaming minutes amongst major video streaming platforms in Southeast Asia in H1 2021*. This further affirms Viu’s strong position amongst streaming services in Southeast Asia and its popularity with online viewers.
Ms. Janice Lee, Chief Executive Officer of Viu and Managing Director of PCCW Media Group, said, “At Viu we continue with our commitment to bringing consumers the best of Asian content and video streaming experience.”
“We saw robust growth in H1 2021, underpinned by a strong content lineup and strengthened partner ecosystem. A combination of our data analytics and in-market local presence ensures we truly understand the pulse of the markets in which we operate.”
*Source: AMPD Research of Media Partners Asia (MPA) and amongst major video streaming platforms excluding YouTube and TikTok in Southeast Asia.
PR Source: Viu
About Viu
Viu, PCCW’s leading pan-regional over-the-top (OTT) video streaming service, is available in 16 markets across Asia, the Middle East and South Africa with 49.4 million monthly active users (MAU) as of June 2021.
The service can be accessed via Viu app (available for free on App Store and Google Play) on connected devices, e.g. smartphones and tablets, select smart TVs, as well as on the web by logging into www.viu.com.
In addition, Viu International Limited, through its subsidiary Moov (Hong Kong) Limited, also operates MOOV, a popular digital music streaming and live music concerts service in Hong Kong.
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