Tory Burch, a timeless American luxury brand run by Samsung C&T Fashion Group, announced on the 16th that it has selected actress Park Eun Bin as its first official Korean endorser.
Reinforcing the image of pursuing young luxury through sincere communication with Park Eun Bin, the actress preps for her activities.
She started her full-fledged activities by attending the Tory Burch 2023 Fall/Winter fashion show held in New York on the 14th.
As a domestic ambassador, she plans to participate in various branding activities along with the promotion of the 23 spring-summer season collection.
Together with Park Eun Bin, Tory Burch plans to solidify its brand image of pursuing youthful luxury through sincere communication with Gen Z.
Park Kang-seong, team leader of Tory Burch, said, “While the global luxury market continues to grow, the branding activities of luxury brands using Hallyu stars are creating buzz in the market. We will focus on raising the brand’s popularity,” he said.
Meanwhile, Park drew attention last year by causing the “Park Eun-bin Syndrome” both domestically and globally with Extraordinary Attorney Woo. She had picked Diva of the Deserted Island as her next work.
PR Source: Namoo Actors
