Daebak! You may get your favorite “SMCU Express” merch this November as Globe’s 0917 Lifestyle and SM Entertainment Ltd., one of South Korea’s largest entertainment companies, continue their partnership to bring K idols closer to their Pinoy fans.
Coming from the successful merchandise collaboration for EXO’s “Don’t Fight The Feeling” and NCT’s “Universe,” 0917 is now offering exclusive items for SMTOWN’s “SMCU Express.”
“As K-pop fans ourselves, we are proud to launch an exclusive collection in the Philippines for SMTOWN. Get closer to your idols by owning any of these official merchandises from your favorite ensembles. We look forward to sharing the excitement with our customers as we continue to ride the Hallyu wave!” said Gladys Rojas, 0917 Lifestyle Head.
SMTOWN is the collective name for all artists and groups under SM Entertainment. Last December, it released the “2021 Winter Town SM TOWN: SMCU EXPRESS” album with songs from some of the agency’s most popular talents such as KANGTA, TVXQ!, SUPER JUNIOR, GIRLS’ GENERATION-Oh!GG, SHINee, aespa, KAI of EXO, NCT, BoA, and Red Velvet.
With the partnership, fans no longer need to visit Korea or buy from expensive fan stores. They just have to go online to get their preferred SMCU Express collection from 0917Lifestyle.com and official Globe shops in Lazada, Zalora, and Shopee. They are also available at the 0917 Lifestyle pop-up store at the Bonifacio High Street in BGC, Taguig.
And as a bonus, all shirts, tote bags and tumbler holders come with an exclusive unreleased photo card of the featured artists. A random member photocard is available for groups.
Being SM Entertainment’s official and sole merchandise licensed partner in the country allows 0917 to further strengthen its position in the K-fan market.
PR Source: Globe
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