It is undeniable that food delivery riders play a big role in making life easier. While most Singaporeans are staying safe at home, delivery riders and drivers are braving it all to deliver essentials and cravings to our doors.
It is in appreciation of these unsung heroes for their service that Viu Singapore rolled out an initiative to deliver entertainment to these riders and drivers as they wait, eat and rest.
Viu Singapore will be rolling out free 90 Days Viu Premium Subscriptions to all food delivery riders in Singapore as a small gesture to brighten their workday.
QR codes to redeem the 90 Days Viu Premium Subscriptions will be sent to all delivery riders through food delivery partners including Grab, Deliveroo and Foodpanda.
In addition, the QR codes will be printed and displayed at places around Singapore for essential workers to eat and rest.
With the Viu Premium Subscription, riders and drivers can enjoy 90 days of complimentary access to Viu’s wide variety of premium Asian entertainment content, such as Korean, Chinese and Hong Kong movies, crime action-thrillers, supernatural/horror shows; anime series; and variety shows, and be entertained on the move, as they wait for orders or take a break.
“Beyond food and essentials, these unsung heroes are actually delivering joy to us as we’re stuck at home. In a similar fashion, we hope that our little gesture will help to deliver entertainment and bring a smile to their faces as they wait for our orders or take a well-deserved break. Viu is cheering our food delivery riders on, and we hope that through this initiative, they can feel a little extra appreciation and a sense of support as we ride out these tough times together,” said Mr. Anson Tan, Country Manager, Viu Singapore.
“We are immensely thankful for this fun initiative from Viu. With a plethora of shows ranging from action and drama to variety and entertainment, we hope our riders will be able to enjoy watching Viu Premium for free with their families and loved ones,” said Ms. Sarah Tan, General Manager, Deliveroo Singapore. “Riders are at the heart of our business and their well-being, both physical and mental, are incredibly important to us. These are challenging times and with food delivery services becoming an indispensable part of our daily lives, delivery riders are the unsung heroes of the F&B industry.
As essential workers on the frontlines, we’re incredibly grateful for our riders who bring customers’ favorite food to their doorsteps every day, whenever and wherever they want. We hope that through this lovely gesture, more companies like Viu and the wider community will continue to show kindness, compassion and patience to our riders.”
The initiative was first launched on June 3 at East Coast GRC’s Heartbeat@Bedok designated food area for food delivery riders.
“It’s heartening to see companies like Viu Singapore stepping forward to support our front-liners. I shared the happy news with delivery riders who were resting at the temporary area that we set up for them at Heartbeat@Bedok. The riders told me that they looked forward to watching the Viu content for free over the next three months.
Our front-liners work hard to keep us all safe and healthy. Gestures like this are ways in which we can show our appreciation for their hard work and contributions,” said Mr. Tan Kiat How, Adviser to East Coast GRC Grassroots Organisations.
“This is a good initiative because there are limited programs on TV. Also, a lot of us are always on the move, so with Viu, we can easily watch different shows on our phones as we take our breaks,” said Mr. Chen De Wei, GrabFood delivery rider.
“We have very flexible working hours so we don’t always have the time to watch TV at home. With this Viu premium subscription, we can watch whatever we want at our own time,” said Mr. Irwan, Foodpanda delivery rider.
PR | Image Source: Viu
