Shin Ye Eun Pops Off as the Bubble-Gum Icon of 1980s Youth in “A Hundred Memories”

The first stills of Shin Ye Eun in JTBC’s upcoming Saturday-Sunday drama A Hundred Memories promise a character who’s as fearless as she is unforgettable.

Penned by Yang Hee-seung and Kim Bo-ram and directed by Kim Sang-ho, the series is a nostalgic youth melodrama set in the 1980s, following the vibrant friendship between Yeong-rye and Jong-hee—bus attendants on the iconic No. 100 route—and the bittersweet first love they share for Jae-pil, the man fate throws into their path.

Shin Ye-eun transforms into Seo Jong-hee, the rookie bus attendant who arrives at Cheong-A Transportation like a burst of color in a sepia world. With beauty, wit, and a mischievous spark, she leaves everyone talking—some drawn in by her femme fatale allure, others instinctively bracing themselves against her sharp edges. On her very first day, she stands toe-to-toe with the dormitory’s reigning queen bee, casually blowing a bubble with her gum as if to say, “I’m not here to play small.”

That bubble gum isn’t just a prop—it’s Jong-hee’s signature, a symbol of her poise, self-assurance, and unshakable spirit. Whether life throws charm or chaos her way, she meets it with a pop and a smile, making her mark as a woman who refuses to back down.

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Working side-by-side with Yeong-rye (Kim Da-mi) on Bus No. 100, Jong-hee’s story unfolds as a testament to friendship, independence, and the fierce pursuit of one’s own path. The newly released stills show her crisp uniform, steady gaze, and undeniable presence, stoking anticipation for what’s to come.

The production team teased, “Shin Ye-eun’s Jong-hee is a multi-layered character—provocative yet endearing. With her striking looks, confident energy, and that unforgettable bubble gum, she perfectly embodies the spirit of an ‘80s youth icon who will resonate across generations.

A Hundred Memories premieres September 13 on JTBC.

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