tvN’s upcoming Monday–Tuesday drama New CEO Project has unveiled a striking “negotiator” poster, spotlighting Han Suk Kyu as a calm yet formidable new CEO — a man who can keep his cool even in the middle of a market street in full uproar.
The series follows a former legendary negotiator, now running a humble chicken restaurant, who hides a mysterious past. Balancing quick, unconventional tactics with lawful methods, he dives into disputes big and small, bringing justice in his own unique style.
In the poster, Han Suk Kyu as CEO Shin stands in his unusual work uniform — crisp shirt, tie, and a black apron — ready to flip from frying chicken to defusing conflicts at a moment’s notice. Behind him, a market scene brims with chaos, as fights erupt and peacemakers intervene, yet his confident smile never falters.
The tagline, “Negotiation and intimidation are only a hair’s breadth apart. Customized solution service,” teases Shin’s razor-sharp wit and adaptable strategies, hinting at a man who knows how to bend the rules without breaking them.
Featuring a mix of humor, tension, and clever conflict-solving, Shin’s Project promises to deliver a refreshing hero story when it premieres on September 15 at 8:50 PM.
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