JTBC’s new Saturday-Sunday drama, The Art of Negotiation, has released new teasers, showcasing Lee Je Hoon as Yoon Joo-no, the legendary dealmaker known as the “White Snake” of the negotiation world.
With his sharp instincts and unmatched persuasion skills, Yoon Joo-no is set to embark on a bold mission to save the debt-ridden Sanin Group from financial ruin.
A Master Negotiator Enters the Game
Yoon Joo-no isn’t just any corporate strategist—he’s a brilliant and ruthless M&A specialist, renowned for securing the best deals through his cold, calculated judgment and uncanny ability to read people. When the powerful Chairman Song Jae-sik (Sung Dong Il) calls him in for an emergency assignment, Yoon Joo-no is thrust into the chaotic world of Sanin Group, one of South Korea’s most influential conglomerates, now drowning in a staggering 11 trillion won in debt.
His arrival at the company is expected to shake things up in ways no one can predict. As the main poster teases, Yoon Joo-no walks into the battlefield of corporate negotiations with a self-assured smirk—a man who has never tasted failure. But as the stakes rise and hidden power struggles emerge, his composed demeanor soon shifts, signaling that he may be facing one of the toughest deals of his career.
A High-Stakes Corporate Drama with Power, Strategy, and Survival
The Art of Negotiation is a gripping drama about power, ambition, and the art of survival in the ruthless corporate world. With mergers and acquisitions (M&A) at the heart of the plot, the series will explore the cutthroat strategies used to secure billion-dollar deals, making it a must-watch for fans of business thrillers.
Yoon Joo-no’s nickname, the “White Snake,” reflects his strategic prowess—he meticulously analyzes every scenario, foresees every move, and never makes a decision without calculating all possible outcomes. His task? To secure enough funds to pull Sanin Group out of its financial crisis, all while navigating a minefield of corporate politics, rival factions, and high-pressure negotiations.
The Art of Negotiation premieres on March 8 at 10:30 p.m. KST on JTBC, promising viewers a thrilling, fast-paced drama packed with intense negotiations, power struggles, and strategic mind games. Whether you’re a fan of Lee Je Hoon, corporate thrillers, or just love a gripping underdog story, this drama is set to be an edge-of-your-seat experience.
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