Viu, PCCW’s leading pan-regional OTT video streaming service, looks towards the new year with over 30 Viu Originals currently slated for production.
This builds on Viu’s robust growth in 2021, which saw local and pan-regional original productions rated highly on the platform.
Ms. Marianne Lee, Chief of Content Acquisition & Development of Viu asserts more phenomenal content.
“In 2022, we continue to build a strong pipeline of Viu Originals with strong local content in Thailand, Malaysia, the Philippines, and Indonesia as well as pan-regional titles in Korean and Chinese that have established Viu’s reputation and presence in the market.”
Under Viu Original Studio, headed by industry veteran Mr. Felix To, Chief of Viu Original, Viu is set to increase its focus on creating original content assets and developing IPs with regional and global appeal.
Over 30 new productions will be released in 2022, which include returning seasons of popular shows like Close Friend in Thailand and Assalamualaikum My Future Husband in Indonesia, and new local originals including the Thai musical WANNABE and the much-awaited Korean Original Again My Life.
Chinese Content Coming Up
Viu-ers can also expect more original Chinese content lined up for the year, tapping on the creative experience of Mr. To, with his track record in creating and producing
many well-received Hong Kong dramas and variety shows. His experience in developing original series will bring to Viu more distinctive Asian content for Asia.
“With an original series release almost every month, we want to continue to delight users when they come to our platform. They will get a unique mix of Asian
content, including more original Chinese content. It will further cement Viu’s leading position in the OTT entertainment market.”
Thai Originals To Anticipate
2022 will continue to see popular local talents helming Viu Originals. Thailand is one such market where established and rising Thai stars alike headline a slew of local Viu
Originals.
WANNABE is a coming-of-age drama series and musical starring Chanon (Nonkul) Santinatornkul, the multi-award-winning actor who will be making his vocal debut as a young rapper in the series.
The star-studded cast includes guest crew member Sunny Day – Nay Mayo “Day” Thot of the hugely popular Thai rap group, Thaitanium.
The demand for Thai dramas can be seen in other highly anticipated and refreshing titles lined up for 2022 which will cover a range of genres such as romantic drama Finding the Rainbow, romantic comedy My Coach, thriller Remember 15 and action series Real Fake.
Malaysian Projects To Anticipate
Viu-ers can also look forward to Viu Originals sci-fi comedy AI5YA, created by Malaysia’s most beloved comedian Afdlin Shauk, and starring Zizan Razak, who is one of Malaysia’s popular comedians.
Malaysian fantasy romantic comedy Seribu Nina, which will be particularly appealing to Millennial and Gen Z audiences is also prepping up for release.
Ride on The Delightful K-Wave
In the first half of 2022 alone, Viu will also launch much-awaited Korean Originals such as Again My Life starring Lee Joon-gi, Lee Geung Young and Kim Ji Eun. It is based on a web novel of the same title published on KakaoPage.
Additionally, From Now On, Showtime starring famous actor Park Hae Jin (Kkondae Intern) and Jin Ki Joo (The Secret Life of My Secretary) is primed for its premiere.
Another upcoming Viu Original is Why Her? – a romantic legal drama starring popular actors Seo Hyun Jin, known for her roles in Dr. Romantic and the Beauty Inside, and Hwang In Youp, who received attention for his role in True Beauty.
Stay tuned for more of this upcoming content on Viu in the first half of the year.
PR Source: Viu
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