Despite not winning the bid, Do-jun celebrates his accurate prediction of Dong-ki’s self-sabotage in Reborn Rich.
Unable to let go of Soonyang Motors, Chairman Jin Yang-cheol finds reassurance in Do-jun’s words. In the bid for Hando Steel, Soonyang Group succeeds, but at the cost of a large debt.
Marcie Line watched Reborn Rich on Viu
Episode Recaps: 01-03 | 04 | 05 & 06 | 07 & 08 | 09 | 10 & 11 | 12 & 13 | 14 | Finale + Review |
Reborn Rich Episode 4 Highlights
“Understanding the market means that you understand people.”
Do-jun welcomes Mr. Oh in Korea with donuts from New York. As a celebration of their partnership, Do-jun tells him Soonyang signed a licensing deal with the donut company Mr. Oh loves.
Hwa-young spoils Chairman Jin Yang-cheol’s mood for rambling about what the media would say about the car race. Whining to her father, she begs for his support for Chang-je’s plans of joining the national assembly.
Chairman Ju of Daeyoung group watches the car race with Chairman Jin. He laughs at Soonyang’s ambition, but Chairman Jin uses Do-jun’s words of waiting until it’s over.
With Young-ki’s refusal to retire the car, Soonyang’s car ignites a fire, making Chairman Jin lose his face in front of Chairman Ju. Already lost his pride in front of his opponent, Chairman Jin gets outraged when Young-ki tells him he already did damage control with the press.
“Politics should be kept close, but not too close.”
Missing from the launching of Soonyang’s Athene, Do-jun persuades his uncles that Chairman Jin’s presence is crucial in order not to cause reporters to speculate about the recent car fire.
Knowing about the bitter story of Soonyang Motors from the chairman’s autobiography, Do-jun goes where the chairman is said to unwind. In there, he sees the chairman busy with his cars and holds the flashlight for him.
Asked if he also sees this as a luxurious hobby, Do-jun sways the chairman by calling Soonyang Motors the engine of Soonyang group. Tracing back the company’s history where the government interfered with one of Soonyang’s businesses, Do-jun understands why the chairman is against supporting Chang-je in becoming an assemblyman. Finding what Do-jun said remarkable, Chairman Jin uses it in his speech at the launching event.
“As you know, boys need their wild dreams and fantasies to grow into men. But to investors, it’s like poison.”
Coming out from the same hotel, Mr. Oh and Do-jun are caught on camera. Aware of those photos, Dong-ki sounds Do-jun out with Soonyang losing the bid against Power Shares. However, Do-jun tells him that’d be better than losing against Daeyoung group.
Young-ki feels shocked that Daeyoung joined the bid for Hando Steel, knowing that the company is said to have cash flow problems. Hearing that Soonyang Department Store recently had questionable liquidation of funds, he requests a probe on Hwa-young.
Chairman Jin Yang-cheol sees the photos of Do-jun and Mr. Oh. Beginning to suspect him, he asks his grandson on the car what he invested in while he was in New York. Answering that, Do-jun tells it was a movie.
Min-young, who works at the hotel, clarifies she rejected the scholarship. She gets embarrassed learning that the flower she delivered is for Mr. Oh, not Do-jun. A recorder in the flowers’ catches Do-jun and Mr. Oh arguing about giving a higher bid like a gamble.
“Those who are blinded by greed can’t differentiate between prey and bait.”
Straightforward with Mr. Oh, Chairman Jin asks him what Do-jun invested in. Attributing the investment for Hando Steel to other investors, Mr. Oh tells that Do-jun invested in an online marketplace for books.
Hearing that the chairman called Mr. Oh, Young-ki barges into the meeting room feeling threatened. There, he also hears that a person from Soonyang group funded the consortium for Daeyoung group.
Already it was Dong-ki, Chairman Jin watches from afar how his eldest will handle the situation. With Hwa-young’s offer of 50 million dollars, Young-ki takes it, acquiescing to support Chang-je’s political career.
Soonyang wins the bid for Hando Steel, and Do-jun celebrates with Mr. Oh how everything went according to plan. He reveals that he used Dong-ki’s greed to put Soonyang in debt for 750 million dollars. He also feels grateful for the restaurant voucher Min-young gave that warned them that the flowers were bugged.
Growing his investments in the online marketplace he invested on, Do-jun foresees another opportunity to come as the IMF crisis hits.
Reborn Rich Episode 4 Musings
In capitalism and families that own businesses, a sad reality awaits their descendants despite the abundant cash flow. When even blood relations are no longer recognized, families are bound to destroy the very own empire they built together.
Thinking it would be Hwa-young who funded Daeyoung, it turns out to be Dong-ki who appears cool-headed most of the time. In that way of backstabbing his own origin, the damage has only been reflected back to him.
Agreeing with what Chairman Ju said, truly there is only one of Chairman Jin Yang-cheol. Young-ki’s stubbornness not to retire in the car race highlights his irrational decisions as a businessman while being pressured.
For a man like Hyeon-woo, who was exposed to different levels of jobs in Soonyang, his past life experiences boost him as the company’s successor even though it isn’t his main goal. Through his character, we learn a lot about investing and growing funds efficiently.
Moving forward in time, the next key historical moment is the IMF crisis. With the return of Seong-jun from abroad, we can look forward to seeing him face up against Do-jun’s exceptional mind in turning a crisis into an opportunity.
Watch new episodes of Reborn Rich every Friday, Saturday, and Sunday on Viu.
Photos: JTBC Drama
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